Our Privacy Policy

alpharooms.com takes your privacy seriously. We do not share your details with anybody else. We do not send you any marketing material without your permission.

What information we collect

We only collect information that you voluntarily give to us:

  • When you book accommodation with us, you give us your name, email address and billing address. You also give us your credit card details to pay for the booking.
  • If you sign up for our special offers newsletter we take your email address.
  • Like all online retailers, we collect usage information when a user visits our website. This information cannot identify individuals; we can use it solely to determine overall visitor numbers and trends.

How we use your information

We use your information to:

  • Book your accommodation.
  • Send you special offers by email – but only if you give us permission.
  • Determine visitor numbers to alpharooms.com, and to establish sales trends. This enables us to improve our visitors' experiences of our website.

Who we share your information with

Your information is only shared with certain third parties in order to book your accommodation. For example, we give your details to the hotel you have booked at. We do not share your information for marketing purposes.

How we protect your information

Any sensitive information you give us (such as credit card details) is protected by SSL technology – the industry standard to securely send information across the Internet. For more information view our Security page.

Direct Marketing

We may use your information to contact you with relevant and similar marketing promotions from companies within the Alpha International Accommodation Ltd. Group (for example we may send you promotions from our sister company Vacenza.com with similar products and services).

We may contact you with up and coming promotions via email, direct mail, SMS, or RSS feeds but only with your consent.

We may also contact you by post with specific offers, brochure content, product information or competitions from the Alpha International Accommodation Ltd. Group.

All details provided by you will be held by us and used in accordance with our Privacy Policy.

Data Protection

All personal information held by us is done so in accordance with the Data Protection Act (1998).

Your Rights

You have the right to unsubscribe from any future marketing communications. You can either use the unsubscribe link within all emails or email us at reservations@alpharooms.com. Alternatively you can write to us requesting this removal. We will ensure that you are removed from all future communications.

If you would like further information about the Alpha International Accommodation Ltd. Group please write to us at 261-263 Ecclesall Road, Sheffield. S11 8NX. Please address your correspondence to the Office Manager.

alpharooms.com features and your privacy

Special Offer Emails

If you would like to unsubscribe from the AlphaRooms.com newsletters please do so by your last email.

Email This Hotel

alpharooms.com visitors can send links to hotel pages to their friends using the Email This Hotel buttons. We do not store any email addresses or names given by visitors using this service.

Change to this Privacy Policy

Alpha International Accommodation Ltd. Group reserves the right to amend this Privacy Policy in the future. All changes will be posted on the site. We endeavour to adhere to latest policy guidelines.